“Each Breath” campaign

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“Each Breath” campaign HCFA TEAM February 15, 2023

Our every breath a step closer to our dreams

A promising slogan for the general public, which is also a slogan for Cystic Fibrosis patients. It refers to the breath they lack the most and their daily struggle to catch up with their dreams in the limited time they have to live.

"Each breath a step closer to our dreams"

A different campaign

From 2012 to 2016, the Association organised the “Each Breath” awareness campaign, which included multiple public awareness activities on the disease and prenatal screening. Within a few years, with a targeted, diverse, multidimensional and effective campaign, the Association managed to make a rare condition unknown to the public widely known with multiple benefits.

Society has embraced the campaign, while at the same time showing interest in learning about the disease. At the same time, the campaign has been a catalyst for the Association’s demands and the response of the health institutions. Patients themselves, gaining confidence, started to accept the disease, starring themselves in the awareness videos!

"each breath" products

The Association has created products with the promising slogan “each breath” of high design and quality in order to inform the public about Cystic Fibrosis.

  • mugs
  • notebooks
  • T-shirts
  • calendars
  • agendas
  • bags

Racing team "each breath"

Exercise and participation in sports is part of the daily treatment of patients with Cystic Fibrosis.

The Association created the CF Racing Team, which participates in various sporting events (Authentic Classic Marathon, International Marathon “Alexander the Great”, cycling races) in order to raise public awareness of the daily struggle of patients.

At the end of the bike rides, balloons with the names of patients who have lost their lives are released into the sky.

Music concert

Greek rock supports Cystic Fibrosis!

The Association organized a music event at KOOKOO Live Music Bar with artists of the Greek rock scene. The concert was attended by:

Thanos Anestopoulos
(DIAFANA KRINA)
Costas Parissis & Nikos Yusef
(YPOGEIA REVMATA)
Frank Panx & Dimitris D.
(PANX ROMANA)
Johnny Vavouras & Evdokia Rapti
ΝΕKYΙA / HXONIO
FREE WALK BAND/ Giota Polytimi

"Each breath - Living with CF"

HD 2’min. movie

Short film starring patients

The Association created a short film that describes the life of Cystic Fibrosis patients in their natural environment, in the hospital, in the office, highlighting the struggle of their daily survival.

The protagonists of the short film are real patients with Cystic Fibrosis.

TV interviews with personal patient stories

Through the campaign, patients publicly share their personal story. They highlight the different aspects of the disease, but also better accept the disease. Patients are projected as role models and protagonists of life!

2012 ''Protagonists'' Mega - A group of children with Cystic Fibrosis with dreams

"All about my health" - patient dares to become a mother

"360 degrees" AlphaTV - Young patient cares for her fellow patient in the next ward

* Two months after the interview, young Vivian died.

"Tatiana Live" EpsilonTV - The lung transplant patient for the 2nd time proves that there is a 3rd chance in life

"Mia" StarTV - The 38-year-old mother with Cystic Fibrosis talks to Tatiana Stefanidou

"Truths with Xena" StarTV - The life fighter who suffers from Cystic Fibrosis